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The site is a narrative experience of SIA's long standing tradition of excellence in aviation history.
Although the site would comprise dozens of stories and videos, we knew it had to be a seamless narrative experience, so we crafted a clean, intuitive design that took inspiration from magazines and reader apps like Flipboard. We also managed to seamlessly link a vertically scrolling intro page with a horizontally scrolling content section, using countless hours of calculation and custom-built JQuery and Javascript codes.
The success of SIAjourneys led Singapore Airlines to extend it into a yearlong campaign – complete with a responsively designed Passport section with games that could be played on desktop, tablet, and mobile devices.
Advertising, Art Direction, Web Design2012 -
Corona Clock Out is a concept app we've come up with for Corona's Let the World Wait campaign. This app demonstrates letting the world wait by defying happy hours - extending it when you are ready to clock off work. When you hit the button, it gives you an hour to claim a happy hour deal in the bar you've selected near your location. It also provides relevant deals based off your location - So you have more time to Let the World Wait.Advertising, Art Direction, UI/UX2013 -
313iDragon app is an app designed and developed to coincide with the Chinese New Year Celebrations of one of Singapore's popular mall destinations, 313@Somerset.
Keeping with the dragon theme, we created an app that allows users to capture virtual gems which enables them to claim vouchers in the physical store space.
Marketing Magazine - Marketing Excellence Awards 2012
Excellence in Mobile Marketing | Bronze
Mobex Awards Singapore 2013
Best in Location Based Marketing | GoldAdvertising, Art Direction2012 -
Kinerase is a skin care product that promises youthful skin through it's anti aging properties.
To raise awareness in a new market, we proposed the idea that we should veer away from product endorsements by studio models, and take a look at female behaviour in the real world: What would make them care about the product?
We created the Kinerase feeling. A brand that pays you compliments and empowers you to be who you are, without hiding through the layers.
[Pitch work, 6/2011]Advertising, Art Direction, Web Design2012 -
Coopervision Live Brightly is an app idea for the brand to gain traction in the social media space. Keeping in line with the thought of living your life to the fullest, the app features a series of challenges that rewards you for living an interesting life. You get rewarded by a series of related gifts - Event passes for the fashion show you're passionate about, A set of contact lens supplies for that big day, Concert tickets to your favourite band, etc. This was pitch work for the agency.Advertising, Art Direction, UI/UX2012 -
Nespresso - A World of Taste is a promotional website hosted on Channel News Asia.
We came up with the concept of creating a microsite about the intricacies of coffee making, and the holistic experience that Nespresso offers.
Aside from that, we also developed a responsive site, which enables users to claim vouchers as they snap the QR code from accompanying posters in the mall, driving to sales.Advertising, Art Direction, Web Design2012 -
Martell Ultimate Startup Space2 / Client: Martell VSOP / Agency: TBWA/Tequila Singapore/
The Ultimate Startup Space 2 is the second run of the competition "The Ultimate Startup Space".
In line with the brand belief, "Rise Above" - Martell empowers budding entrepreneurs by sponsoring a competition for the best business idea. The winning idea stands a chance to win startup funding, sponsored INSEAD courses, and a startup space. The competition also involves a new element of Crowd funding and Content advise from various entrepreneurs based in Singapore.Advertising, Art Direction2012 -
A design study for a contemporary, casual dining, Western cuisine restaurant called "Chalk". The concept revolves around the "magic touch" evoked by culinary expertise that makes the difference in dining experience.Web Design, Interaction Design2009 -
A selection of some artworks done over the years.
Some of which may be found in my daily doodle blog
http://projeqt.com/drawings.Illustration2010 -
The brief was to reimagine the original, iconic campaign of the Singapore Girl and translate the brand message “You’re a Great Way to Fly” by utilizing various digital media available in the present day.
Our idea: To refresh her role as the Singapore Girl by giving her the chance to do what she does best: Provide local insights as your host in the sky. Real life Singapore Girls document their experiences through a custom app on their phones, and feed real-time data in an immersive website experience.
You can now explore the world of the Singapore girl.
Her world is now your world.Advertising, Art Direction2013 -
For this application, we needed to raise awareness for "Food Garden", a new food court located in Asia Square, a building in the heart of the city. This project was drawn upon the insight that most people would love to take a break from the urban jungle - a bit more than just the usual tea break that our fast paced lifestyles affort.
A physical installation of the prize getaway - a backdrop image of a 5D Trip to Bali - was installed at Food Garden.
People may pass by and get their photo taken by Asia Square. Then, they tag their photos using the Facebook app to stand a chance to win the experience featured.
This project also garnered some awards for Marketing Effectiveness.Art Direction, UI/UX, Web Design2013 -
outside looking in is an experimental video that aims to create discourse on various philosophical themes.
Though primarily centered on three areas of philosophical thought that center's on man's beliefs in the divine being (theism, agnosticism and atheism) this video project also talks about universal themes that are central to the discussion of existence. Questions like are we alone here on earth, is the glass half empty or half full, are your perspectives constantly shifting, does faith blind us into existence - are some of the philosophical questions that it aims to unearth.Video Arts2007 -
To promote Hounds of the Baskervilles, a traditional barbershop and tattoo studio in Singapore, we created a barberpole design we called “The Badass Barberpole”. Instead of the traditional red and blue stripes, the Badass Barberpole’s stripes are comprised of tattooed arms, conveying that the shop does both barbering and tattooing.
Our ambient idea was based on a simple insight: barberpoles are always mounted on walls, and thus always stand out. We created an ambient poster designed to be rolled into a cylinder and stuck on walls, so that a barberpole could be easily deployed at any site.
Advertising, Art Direction2013 -
Islas Aromatics is a packaging assignment done for a probono client. Using elements from nature, this all-natural brand needed a packaging facelift to make it more attractive to consumers. Elements were then hand drawn and converted into vector to achieve a unique look. Work was done closely in collaboration with the client.Art Direction, Packaging2013 -
[COPY]
You wouldn’t throw a glass of water down the drain.
Water. It’s precious when you’re drinking it, but what about the rest of the time? For every minute you leave the shower running longer than you need to, you throw away nearly thirty glasses of clean, drinkable water. That adds up to three hundred glasses a day – enough water to last you a month. So next time, shower for shorter if you can.
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The brief for the 2013 Young Creatives competition called for an ad that promoted awareness of water conservation to the general public. This competition also emphasized the need for a concrete call to action - a specific task or reminder to help save water.
Our concept was based on the insight that most people are unaware of how precious water is - especially if we're doing mundane, basic tasks like taking a shower. We used the visual of a glass of water, and the drain as the coaster below it. It almost mocks the water to be spilled - the same water that we drink every day - is the same water that goes down the drain, unused. The art direction was left minimal by intention - focusing on the innocuous visual metaphor.Advertising, Art Direction2013
